The Azera (badged as Grandeur in some markets) is Hyundai’s top-selling premium large sedan. Since it was launched in 1986, Azera has evolved greatly to its current fifth generation, with cumulative sales reaching more than 1.25 million units as of 2010.
While the all-new Azera was launched in the Korean market earlier this year, Hyundai chose China as the first market to showcase its premium large sedan outside its home market, showing its aggressive push to raise its presence in the upscale segment in one of the world’s fastest growing markets.
The new Azera is the result of three-and-a-half years of research and development, with an investment of 450 billion won (approximately US$413 million - according to currency exchange rates as of April 18 in Seoul). The goal was to create an entirely different large sedan that harmonized sophisticated design with significantly improved performance, safety, fuel economy and convenience features.
Hyundai’s designers created a futuristic design concept, called “Grand Glide”, evoking powerful, elegant flight. Based on this concept, the exterior styling of the Azera is realized in a grand and progressive style that harmoniously connects dynamic character lines and striking surfaces.
The “Grand Glide” styling is carried into the Azera’s interior, as the center console, instrument cluster and dash are integrated into a graceful design that recalls the image of expressive, expansive wings.
The Azera projects a sporty yet refined exterior look (overall length: 4,910mm; overall width: 1,860mm; overall height: 1,470mm). Moreover, a 2,845mm-long wheelbase -- 65mm longer than the previous version -- delivers the most interior room in its class, as well as greater stability and a smoother ride.
Equipped with a standard six-speed automatic transmission, the new Azera comes with two powerful and fuel-efficient gasoline engines: The new Lambda II 3.0 MPI (maximum horsepower: 250ps / maximum torque: 28.8kg?m / fuel economy: 10.2km/ℓ) and the Theta II 2.4 MPI (maximum horsepower: 180ps / maximum torque: 23.6kg?m / fuel economy: 11.1km/ℓ).
*All specifications and features are limited to the Chinese market.