The fresh face of BMW: 50 years of BMW New Class. BMW 1500 celebrates its world premiere.
Waiting times averaged around half an hour. That’s how long you had to queue up at the 1961 Frankfurt International Motor Show (IAA) to get a close-up look at the star turn of the show – or indeed to sit inside it, if for no more than a hurried minute. “Anyone who was in the vast exhibition area, for whatever reason, felt drawn to the stand of the Bayerische Motoren Werke,” noted reporters from a leading German magazine, “or to be precise, to the new BMW mid-range car which until then had been a closely guarded internal secret but was now on public view for the first time at the BMW stand.”