Sunday, February 13, 2011

Ram Tradesman

Ram Tradesman

Ram Truck announced a new trim package aimed at one of the pickup truck category’s largest traditional customer bases: the Ram Tradesman.

Ram Tradesman
Ram Tradesman
The Tradesman is a value-priced option package designed to meet the hard-working needs of small businesses, construction jobsites and commercial fleets.

“Our Ram truck owners will tell you that when it comes to tools required to get the job done, their truck is one of the most important they have,” said Ed Broadbear, Vice President – Marketing, Chrysler Canada Inc. “Every component of this Ram Tradesman was carefully developed with the end user’s hard-working needs in mind.”

Ram Tradesman offers better performance for the price than other work trucks. For example, Ram Tradesman starts with the popular Ram 1500 ST trim package and adds useful features such as a standard 5.7-litre HEMI® engine with five-speed automatic transmission, which balances power with fuel efficiency. HEMI-equipped Ram 1500 trucks are rated at 390 hp and 407 lb-ft of torque and 28 mpg (10.2L/100km) highway (4x2).

Also included in the Tradesman package is a standard Class IV trailer hitch with lighted, above-bumper four- and seven-pin trailer wire connectors. Tradesman also features heavy-duty engine cooling and a heavy-duty transmission oil cooler. Properly equipped Tradesman models provide best-in-class standard work truck capability, towing 10,450 lbs (4,740 kg).

Ram 1500 Tradesman is equipped with durable, attractive 17-inch full-face painted steel wheels exclusive to the Tradesman.

All Ram 1500 models, including the Tradesman, feature segment-exclusive multi-link rear coil suspension that provides best-in-class ride and handling qualities. A coil-spring setup centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system. This setup also weighs 40 pounds (18 kg) less than a leaf-spring configuration.

Ram Tradesman is available in either regular cab short-bed (6 ft., 4 in.; 1.9 metres) and long-bed (8 ft.; 2.4 metres) models, with a choice of 4x2 or 4x4.

Buyers can choose vinyl or cloth 40/20/40 split bench seats in dark slate and medium greystone, and either carpeted or vinyl flooring.

Other standard equipment includes 160-amp alternator, 17-inch steel spare wheel and full-size spare tire, 98-litre (6-ft, 4-in. / 1.9m bed) or 121-litre (8-ft. / 2.4m bed) fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, bright chrome grille, block heater, cargo bed lamp, front and rear heavy-duty shock absorbers, front and rear stabilizer bars, halogen headlamps, locking tailgate, rear wheel well liners, rack and pinion steering, rear dome lamp and sentry key theft-deterrent system.

Standard interior features include air conditioning, a 12-volt auxiliary power outlet, media centre with CD and MP3 player, six speakers, audio jack for mobile devices, automatic headlamps, behind the seat storage, driver and passenger assist handles, instrument panel with tachometer, tilt steering wheel, tinted glass, variable intermittent windshield wipers and more.

Standard safety features include advanced multistage front air bags, supplemental side airbags and side curtain airbags, electronic stability control, anti-lock four-wheel disc brakes, front height-adjust shoulder belts and tire-pressure monitoring system.

Ram Tradesman is available in bright silver metallic, bright white, brilliant black crystal pearl, deep cherry red crystal pearl, deep water blue pearl, flame red, hunter green pearl, mineral grey metallic, rugged brown pearl or white gold metallic paint.

A long list of options is available for the Tradesman including 3.21 and 3.92 rear axle ratios, anti-spin differential, chrome exhaust tip, bright chrome front and rear bumpers, heated mirrors, power door locks, power windows, remote keyless entry, folding trailer-tow mirrors with courtesy lamps and supplemental signals, rubber floor mats, Mopar chrome side steps and bed rails, a rear sliding window, spray-in bedliner, SIRIUS® satellite radio, Uconnect voice command with Bluetooth, remote USB port, auto-dimming rear-view mirror, tow hooks, cruise control, tire pressure monitor, vehicle information centre and trailer brake controller.

Ram Tradesman is also available with rugged Goodyear Wrangler all-terrain tires to resist punctures and improve off-road traction.

Truck customers – from half-tonne to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. With their proven powertrains, proven chassis, low-cost of ownership, Ram Trucks are engineered for maximum productivity and “uptime.” Ram 1500, 2500, 3500 pickups and chassis cabs are designed to deliver a total package for commercial customers.

Ram Tradesman is available for only $500 MSRP on a Ram Regular Cab ST HEMI. Tradesman will go on sale in the second quarter 2011.

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