Tuesday, January 11, 2011

Opel to Export Into Australia

Opel to Export Into Australia

Successful Opel cars like the Astra will soon be available in Australia. Opel is preparing for a market entry in 2012.

Opel

Rüsselsheim/Melbourne. Opel is set to enter the Australian market in 2012. The company’s product offer will include Insignia, Astra and Corsa. The full model line-up will be announced close to the actual start of sales.

Nick Reilly, Opel CEO, said at the Detroit Auto Show: “This launch is an important part of our international expansion strategy. With its growing demand for German design and technology, the Australian car market is an excellent opportunity for Opel. Australian drivers have a strong affinity with Opel vehicles.”

Australia is the third export market announced by Opel within recent weeks. Opel previously communicated the launch of the brand in Chile and Israel. Other markets that are under consideration include Argentina, the Middle East and an expansion in South-Africa and China.

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