Monday, December 06, 2010

Cadillac Remains Fastest Growing Luxury Brand in the U.S.

Cadillac Remains Fastest Growing Luxury Brand in the U.S.

Cadillac's total U.S. sales rose 21 percent to 11,801 in November with another strong month from CTS and SRX. November marked the 10th straight month of year-over-year increases for Cadillac.

Cadillac

  1. 38 percent increase year to day
  2. All-new 2011 CTS Coupe attracts buyers to the award-winning CTS family
  3. SRX crossover posts 15th straight month of at least double-digit gains

The launch of the all-new 2011 CTS Coupe spurred continued growth in the CTS family, which also includes the CTS Sport Sedan and CTS Sport Wagon. CTS total sales rose 38 percent in November while retail sales rose 97 percent.

SRX total sales rose 36 percent and retail sales were up 39 percent. The SRX crossover posted its 15th straight month of at least double-digit increases, outselling in November the Mercedes M-Class, BMW X5 and Audi Q5.

Cadillac has recorded total U.S. sales to date of 130,207, a 38 percent increase compared to the same period last year and the fastest growth rate in the U.S. luxury auto market.

Cadillac continues to build strong sales momentum as it closes out the year,” said Kurt McNeil, vice president for Cadillac sales. “CTS Coupe is drawing luxury customers to Cadillac showrooms, and SRX has established itself among the leaders in the mid-size luxury crossover segment.”

The CTS continues to rack up awards and positive reviews. The CTS-V Coupe was recently named a Car and Driver 10Best, marking the fourth-straight year for the CTS family to be on the list.

In a recent review, the Detroit News wrote that “inside and out, the CTS Coupe draws a fresh direction for future CTS cars to follow as Cadillac continues to show its distinctive American luxury sports car design. This is more than just the only coupe in Cadillac's lineup. It's the Cadillac of coupes.”

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