Tuesday, June 01, 2010

Digital Automotive Space

Digital Automotive Space

Volkswagen is pleased to introduce their first iPad App, a digital customer magazine called the Digital Automotive Space or DAS. The is the first app from an automaker to appear on the iPad.

Volkswagen Head of Marketing Luca de Meo explains where the new Volkswagen iPad app came from and how the app will serve as an interactive digital magazine for Volkswagen and other brands.

Digital Automotive Space
VW iPad App brings Volkswagen Cars to Life
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VW iPad App brings Volkswagen Cars to Life VW iPad App brings Volkswagen Cars to Life VW iPad App brings Volkswagen Cars to Life
Video from volkswagen
VW iPad App: Interview with VW Head of Marketing, Luca de Meo
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VW iPad App: Interview with VW Head of Marketing, Luca de Meo VW iPad App: Interview with VW Head of Marketing, Luca de Meo VW iPad App: Interview with VW Head of Marketing, Luca de Meo
Video from volkswagen


DAS has five chapters to tell stories from the Volkswagen world. Volkswagen makes comprehensive use of the iPad's digital potential. The 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as "Area View".

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